Prominent Gamifiers: Jesse Schell
The moment a discussion about gamification dips into a deep discussion about game mechanics and what constitutes proper design, it seems inevitable that Jesse Schell’s book, The Art of Game Design: A Book of Lenses becomes mentioned as the official reference to prove someone’s point. Jesse’s long history of working as a game-designer has earned him numerous accolades and his position as the CEO of Pittsburgh’s largest videogame studio.
