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March 19, 2013

Motivating Action Through Game Design with Tadhg Kelly

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was veteran game designer and current Creative Director of Jawfish Games, Tadhg Kelly! In this week’s episode Gabe and Tadhg discuss what motivational design means from a game designer’s point of view and how that applies to gamification. They also advise startup Commitchange, on how they could improve their design to promote more civic action.

Check out the video below for the full interview.



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Be sure to catch this week’s episode featuring BankersLab CEO, Michelle Katics, on the gamification of finance!

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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Nike and TechStars Betting Big on Gamification and the Quantified Self for 10 New Startups

Ivan Kuo35 mins

If you weren’t sure where the future of fitness technology was heading towards, let the 10 winners of TechStars’ new Nike+ fitness startup accelerator give you a clue: it’s going to be all about gamification and the quantified self.

Nike and TechStars first announced the launch of their digital fitness startup accelerator program in December 2012 to find startups that will help people lead more active lives. As of yesterday, they have officially picked the 10 lucky startups that will participate in their inaugural 3 month class. Each startup will receive $20,000 in funding, a workspace, and mentorship from big names like Foursquare Co-founder Naveen Selvadurai, TechStars founder David Cohen, and Nike’s VP of digital sport, Stegan Olander. TechStars will receive a 6% stake in equity of each of the companies in exchange for their support.

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