August 1, 2026
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May 20, 2013

My Gamification Birthday Wish

Gabe Zichermann44 mins

Today is my 39th birthday.

When we started on this crazy gamification journey in 2010, I could not have predicted how large an impact our community would have in just 3 short years. What began as a shot in the dark (“I think there are some people out there who think that game concepts can improve business and the world”), has mushroomed into a real movement. Collectively, you have worked to design change in marketing, human resources, product development, strategy and business process. You’ve brought the best ideas from games, loyalty programs and behavioral economics to health, finance, education, government, loyalty and travel…just to name a few industries.

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3 Ways to Make TV More Engaging Without the Second Screen

Ivan Kuo015 mins

For people who still watch regular broadcast television, it has become very common to actually watch TV while simultaneously using your laptop, phone, or tablet. Savvy networks like USA/NBC have picked up on this and created gamified mobile companion applications to engage with users as they both watch TV and browse on the net. There are compelling case-studies that outline the efficacy of this concept, coined the second screen, but I have not really seen any other kinds of engagement tactics for viewers. However, I found inspiration for new possible ways from the gamer community, and more specifically, the Dota 2 community.

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