Case Study: The Effect of Presenting Ads as Rewards in Mobile Games
The challenge of monetization is about more than dollars and cents – it is about continuously enhancing the user experience. Many developers steer clear of monetization solutions, fearing that they will turn off users and cause drops in retention and engagement rates.
However, when ads are presented as personalized they can have favorable implications for user experience and engagement. Below, I will share some data that demonstrates a positive correlation between the implementation of such ads and an increase in overall engagement.
In order to provide some context, PaeDae is a premium ad network that leverages a “reward ad spec” to help app developers monetize. One of the biggest contributors to our success is our commitment to ensuring that reward ads look native, and blend seamlessly into a user’s overall game or app experience.
