April 3, 2026
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September 16, 2013

How to Design Addictive User Experiences

Kevin Shane02 mins

Is your service a vitamin or pain-killer? Does your app cause anxiety in your users when they don’t have it? We’re not talking meth — we’re talking about addictive user experiences within the framework of engaging design.

Nir Eyal has developed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.

Watch Nir’s session to learn:

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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compost

Betting in Classrooms to Promote Composting

Ivan Kuo04 mins

Last week we held another gsummitX gamification meetup at AOL HQ with a number of new attendees ready to learn and gamify. We were greeted with a great talk from Gilt Groupe Program Manager Jeff Bobula, who walked us through Gilt’s approach to gamified loyalty with their flash-sale site, and a quick demo for our gamified Twitter conference app, Livecube (formerly known as Memecube).

But the big crux of the night was rooted in our gamestorming session to try and solve another problem for Social Good: “How can we get more people to compost?”

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