September 17, 2026
Headlines

March 31, 2014

Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Heong Weng Mak01 mins
Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:



Download this episode (right click and save)

Read More

Research: Can Gaming Influence Racial Bias?

Bianca Gelli49 mins

Two different experiments were conducted to find out whether white players assigned to play as black avatars made them more prone to develop racial bias against black people. Each study aimed approached this experiment from two angles, testing different types of game play and testing different degrees of immersion. The results were quite interesting…and probably what you’d expect.

Read More