June 17, 2026
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March 2014

Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Heong Weng Mak01 mins
Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:



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Research: Can Gaming Influence Racial Bias?

Bianca Gelli49 mins

Two different experiments were conducted to find out whether white players assigned to play as black avatars made them more prone to develop racial bias against black people. Each study aimed approached this experiment from two angles, testing different types of game play and testing different degrees of immersion. The results were quite interesting…and probably what you’d expect.

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5 Steps to Choosing a Gamification Platform

Cameron Graham18 mins

Crucial Strategic Decisions for Engagement Success When valued customer visiting cards and buy-9-get-1-free engagement techniques are not enough anymore, many business owners are at a loss how to grow and develop their loyalty programs or engage their long-time employees. Gamification platforms are developed by companies specializing in user engagement. They can make the life of…

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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Natalija Knaidele12 mins

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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Test Your Facebook Privacy Awareness With Friend Inspector

Bianca Gelli06 mins

Do you know who can see your Facebook posts? With the introduction of social networks and our voluntary disclosure of private information, data privacy is increasingly becoming a bigger problem. Nevertheless, many Facebook users have low awareness of their own privacy vulnerabilities, which, according to students of the University of Regensburg in Germany, leads to…

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Brenda Romero on Teaching Controversial History with Gamification

Ivan Kuo04 mins

When Brenda Brathwaite Romero’s 7-year old daughter came home talking about the Middle Passage, she clearly didn’t understand its significance to American and black history. Instead, she thought of those slaves as going on a cruise. Romero needed her to understand the truth.

As a long-time game designer, Romero (then Brathwaite) gathered together some game pieces and 3 x 5 cards and on the spot created a prototype for a game she called The New World. By the time she and her daughter were done playing the game, they were both crying. The historical events impacted them in a new way. Not only did they understand the facts, they began to gain a deeper respect and empathy for those players of history.

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Is it Possible to Gamify a Boring Task?

Monica Cornetti03 mins

The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.

Games drive emotions, build loyalty, and create character.

What if you could take game mechanics like competition, collaboration, and chance — and apply them to your organization to teach, persuade, and motivate people?

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The Changing State of Gamification Loyalty Programs

Heong Weng Mak01 mins

This week, Gabe Zichermann returns with plenty of exciting announcements for our viewers covering GSummit 2014, talk about the evolution of loyalty programs and answer some questions from the audience.

Watch the full video to learn about:

  • The evolution and current state of loyalty programs
  • What is GSummit all about and how it came about?
  • New additional feature of GSummit: Hands-On Labs
  • Preview of prominent speakers and companies at GSummit
  • Expansion of Gamification Revolutions sessions

Check out the video below as Gabe gives everyone the lowdown. Be sure to also catch Dan Green, co-founder and CTO of Wikistrat on our next episode of the Gamification Revolution this Thursday at 1 PM ET.

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Play the Activity Alliteration Game to Increase Productivity

Monica Cornetti37 mins

How do you make yourself do the things you don’t want to do?

Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow make yourself do the things you don’t want to do when you’re supposed to do them?

I feel your pain. Often, when I am on a speaking tour or designing curriculum, it is easy for me to get so focused on that project, instead of doing other important tasks that will help me grow my business. I put the long-term activity on the back burner.

The result? Empty calendar dates, a website that hasn’t been updated in months, unwritten blog articles, and a net zero new connections made.

That’s why I turned procrastination into a game – and it actually becomes not only challenging, but FUN to accomplish those things that would otherwise be put off. Now I look forward to focusing on and growing my business every day of the week. It goes like this…

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CRM

The Four Domains of CRM

Eric Favaloro26 mins

“It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” That is one of the most well-known “quotes” from Charles Darwin – even though it was never said or written by Darwin himself. The above quote, as proven in…

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