Gartner has outlined its top IT predictions for 2015 and beyond, providing a detailed look into ongoing trends and how businesses should adapt to the increasingly digital landscape. Not only will mobile and social continue to grow in relevance, but Internet of Things (IoT) technology will also surge significantly. IoT is the interaction and communication…
Each year, Comarch invites all of its customers from around the world to Comarch User Group. At the event, the customers come together to share issues and best practices, enjoying multiple days of networking, case studies, presentations and fun from the international technology provider. Comarch User Group 2014 was held at Comarch’s global headquarters in…
In his presentation at America’s Customer Festival 2014, Jerry Filipiak, CEO of Comarch Inc., described the Internet of Things (IoT) as “the marketing of hope,” meaning the technology’s success will come from guiding users through various journeys fueled by hope. Journey + Hope + Reward = Rich User Experience Any given customer’s purchases…
The Internet of Things (IoT) can be defined as the digitizing of reality, the connectedness of the real world, the online extension of … everything. Simply put, IoT is the concept of smart devices interacting with one another through an online connection. IoT technology is not necessarily new in theory or practice: uniquely-identified devices have…
JetBlue’s TrueBlue Fandom As loyalty programs continue to rise in popularity, more and more companies are adopting them in an attempt to build loyalty and better engage their customers. According to a 2014 Gartner report, loyalty membership in the United States alone is approaching the three-billion mark. However, an ongoing trend suggests that, despite these…
In his session at GSummit 2014, Brian Burke, vice president of research at Gartner, outlined gamification, its potential and its future impact. Burke rehashed his stance on gamification from his 2014 Gartner research report. He stated that gamified programs have existed for longer than most people realize (e.g., Olympic Games, Boy Scouts, Weight Watchers). However,…
Below is an article from Comarch, one of our Gold Sponsors at GSummit SF 2014. Join us at GSummit this June 10-13 in San Francisco as we discover the secrets of engagement science together! Also, hear from Comarch’s CEO, Jerry Filipiak in his talk about “The Internet of Things: Using Technology to Engage”–where Jerry will…
“It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” That is one of the most well-known “quotes” from Charles Darwin – even though it was never said or written by Darwin himself. The above quote, as proven in…
