The games people play…
The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.
Games drive emotions, build loyalty, and create character.
What if you could take game mechanics like competition, collaboration, and chance — and apply them to your organization to teach, persuade, and motivate people?
Is it possible to make dull training; or difficult, tedious, or challenging tasks just a little more fun?
The answer is YES!
Forward thinking organizations understand the power of Gamification to increase engagement, and are quickly learning how to leverage its power.
Gamification does NOT equal technology or playing video games. It is an important and powerful strategy for influencing and motivating people. Simply defined, Gamification uses game mechanics and rewards for non-game applications in order to solve a wide range of business problems.
Here are three factors to consider as YOU explore how Gamification can help you and your organization.
Clearly Identify the Business Objectives – Instead of asking, “How can we leverage Gamification in our organization?” begin with clearly defined business objectives and an analysis of the suitability of Gamification to achieve those business objectives.
Think of the Audience as Players not Puppets – Slapping some meaningless points, badges, and leaderboards into your event or marketing strategy does not mean that you’ll be able to get people to do what they’ve been unwilling to do before. Engage the target audience with meaningful incentives.
Design for Player-Centricity –The sweet spot for Gamification is where the business objectives and player objectives overlap. Gamified applications must be designed to motivate players to achieve their goals.
At its core, Gamification is about finding the fun in the things that we have to do.
Make business processes compelling by making them fun. It’s about the most fascinating and coolest thing that I can think of.
Cover Image by mk3