Since gamification has come to the fore as an individual technology, the words “motivation” and “engagement” have been used to describe its effect on users. Of course, motivation and engagement are two powerful influencers of behavior, but as Lithium’s Dr. Michael Wu pointed out in an interview at this year’s GSummit, gamification may be focusing…
“It’s all about money, not freedom, ya’ll, okay? Nothing to do with freedom. If you think you’re free, try going somewhere without money, okay?” – Bill Hicks, comedian Much has been written in the area of enterprise gamification about intrinsic and extrinsic motivation, the basic ideas being as follows: – Because money is considered an…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
We were excited to have Robin Jenkins join us this year at GSummit. Robin is the Regional Marketing Manager at RMH Franchise Corporation. Below are her bio, video and slides from GSummit SF 2014: Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the…
We were excited to have Barry Kirk (@barrykirk) and Bill Hennessy (@bill_hennessy) of Maritz Motivation Solutions (@maritzmotivates) join us this year at GSummit. Barry is VP of Consumer Loyalty Strategy, and Bill is Persuasive Design Strategist, and together they lead a full-day workshop on persuasive design for next-generation loyalty marketing. You can read more about the workshop and…
The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.
Games drive emotions, build loyalty, and create character.
What if you could take game mechanics like competition, collaboration, and chance — and apply them to your organization to teach, persuade, and motivate people?
A few weeks ago, we had a live webinar for GSummit Global that focused on achieving customer engagement with gamification. Today, we’re going to shift gears and take look at how prominent experts Phaedra Boinodiris (IBM), Ryan Mizusaki (Delta), and Ross Smith (Microsoft) have approached gamification as a means of motivating and training their staff.
Moderated by Gabe Zichermann, the following webinar is part 2 of 3 of our GSummit Global Webinar series, so stay tuned for our final webinar early next week.
Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.
Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
No matter where you travel in the world, one thing is consistent: taxis suck. They frequently don’t know where they’re going, they try to rip you off, driver’s often have trouble communicating, and credit card acceptance is more rare than a unicorn. Against this context, a number of startups have made great inroads in transforming livery transport. Uber and Lyft are probably the most famous – though their approach has been to replace taxis entirely rather than work with existing systems. GetTaxi, however, aims to empower their drivers in a way not seen before.
Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best gamification strategies are all about engagement, driven by motivation.
Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.
Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning in this GSummit SF 2013 talk. Watch the full video below!
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about everything in between. All we have to do is buy ten of them at the regular price first. Unfortunately, problems abound with this situation, both for the consumer and the retailer alike. Isn’t there a better way to produce loyalty?
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.
Expect to learn:
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
One of the most elemental concepts in good gamification design is what I call the three Fs: Feedback, Friends and Fun. They come in many forms, but together they form the foundational structure of how we create engagement. I’ve written and spoken about the three Fs at length, but I find myself spending a lot of time thinking about and designing effective feedback systems. I also love to meditate.
At the intersection of both of these interests is the excellent and visually gorgeous app, Calm. It’s a guided meditation app for iOS that’s received a number of accolades for its simple design and great programming. The premise of guided meditations it that an instructor’s voice (and soothing music) help you relax, focus and create productive, healing brain states.
We all know motivating with SAPS and status can go a long way but what happens when it works against you?
Scruff is a fast-growing global brand in mobile dating, and the world’s second largest mobile social network distinguished by a tight-knit community, vocal users and strong brand image. With this powerful cohesion and motivated users, the introduction of status items can have unintended consequences – both positive and constructively challenging. Founding Partner and Chief Product Officer Jason Marchant shares the lessons of Scruff’s Blue Dot – an arbitrary status program that pushed the community’s buttons – and how you can leverage those insights for your community-oriented site, service or app.
Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode tomorrow on Wednesday, October 9 at 1PM ET/1800 GMT, where we will feature prominent gamification community figure, Yu-Kai Chou.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
Last week, Lithium’s Chief Scientist Michael Wu came on the show to discuss the psychology behind engagement and motivation. During the show he mentions the following on the morality of motivating others intrinsically:
“Engaging with people through their intrinsic motivations isn’t good or bad…it’s just the way it is”
What does he mean? Watch the full episode below to get a thorough explanation of the meaning behind intrinsic/extrinsic motivation, how motivation changes over time, and a glimpse into Lithium’s IT security practices:
