We were excited to have Barry Kirk (@barrykirk) and Bill Hennessy (@bill_hennessy) of Maritz Motivation Solutions (@maritzmotivates) join us this year at GSummit. Barry is VP of Consumer Loyalty Strategy, and Bill is Persuasive Design Strategist, and together they lead a full-day workshop on persuasive design for next-generation loyalty marketing. You can read more about the workshop and see some fun video insights here.
Barry brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions, where he serves as the leader of the Maritz US customer loyalty practice. A sought after speaker and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty marketing space, and champions the belief that “Consumers are human beings first.” Prior to Maritz, Barry worked with gamification leader Bunchball, where he led the consumer loyalty practice and served as Sr. Director of Digital Strategy.
Bill is focused on advancing the application of Persuasive Design (“Helping people get what they want in the context of your business”) through lab experiences that enable clients to reframe their challenges and goals with more of a customer-centric focus. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm where he managed client projects for numerous St. Louis-based companies, including Anheuser-Busch. Bill is the author of three books including his most recent, Weaving the Roots: How to Maximize Your Social Media Impact, published by Broadside Books. His areas of expertise include writing, software design and development, engagement strategies and applied game sciences.
Barry also spoke about the future of true loyalty. Find the slides from his GSummit SF 2014 talk below and gain video access now: