Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.
While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.
Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
We were excited to have Barry Kirk (@barrykirk) and Bill Hennessy (@bill_hennessy) of Maritz Motivation Solutions (@maritzmotivates) join us this year at GSummit. Barry is VP of Consumer Loyalty Strategy, and Bill is Persuasive Design Strategist, and together they lead a full-day workshop on persuasive design for next-generation loyalty marketing. You can read more about the workshop and…
Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.
Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.
Watch the full interview below to learn about:
And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.
Jim Banister (CEO of Spectrum DNA), Michael Dowling and Zak Kirchner (CEO and Contributing Analyst for Interpret, respectively) have collaborated on the report “gCommerce: The Gamification of eCommerce” that was released last month It’s purpose is to explain how the idea of the “gamer” is changing, how they shop and what it means for business….
