If one area of engagement can be taken for granted, it’s the one when people engage again in passionate discussions on the term “gamification.” It doesn’t matter if you are coming from inside or outside the industry. It seems to engage. Given that, alone that would already a big case for keeping that term. But let’s not hasten the things, let me go through that step by step

Recently Kris Duggan, co-founder and former CEO Badgeville and gamification-evangelist (ok perhaps more “whatever-you-call-it-but-not-gamification”-evangelist) took up the torch to lead the latest rally against the term. Kris and others have certainly not one, but many good points when they talk about the initial reactions of corporate (and we only talk about “boring” enterprise) when they are confronted with that term. And I agree with many of them. And knowing Kris, who in the spirit of every innovator, needs to be convincing, smart, and sometimes a little bit of a prankster, is certainly one of the best minds to open that topics for an honest discussion