A SOCIAL GAME Who knew that a coke friendly bottle can make friends out of strangers? Coca Cola is the most famous and most widely consumed soft drink on the planet. Drinking coke is often a shared experience, at a party, or on a first date, especially between teenagers who are below the legal age…
Happy new year!
2013 was a fantastic year for gamification and the Gamification Co team. To start off the new year right, we would like to show you some of our top posts from the last year. Check back daily for our top posts in enterprise, education, health, op-eds, and staff pieces.
Starting off the new year, we’d like to share some of the top articles for gamification in enterprise.
Coca-Cola has really been innovating with their marketing campaigns worldwide. We saw one Coke vending machine challenge mall visitors to dance for free Coke in South Korea. And another Coke machine challenged commuters to be James Bond in Europe to promote the release of Skyfall. Apparently, Coke isn’t done with using gamification for marketing as the Harvard Business Review blog shed some light on their Chok campaign — an initiative Coca-Cola claims to be the best Hong Kong marketing campaign they’ve accomplished in 35 years.
As we continue with our Best of 2012 Series, we look at some of the top gamification articles in 2012 to engage with consumers. 2012 proved to be an interesting year as more and more companies are choosing to adopt gamification in unique ways to engage with customers. As the industry saturates in 2013, these techniques will have to refined and reiterated and keep up with some of the best examples we see here today.
Coca-Cola recently announced a multi-media, fully interactive, campaign. Coke Freestyle lets you select your own unique flavor combinations from all of their brands (which I guarantee you is more than you think) and enjoy Coke in a whole new way. First off there is the Freestyle Facebook app, which simulates a vending machine that lets you pick…
