Get healthy! Stay healthy! Make good health choices! Earn points and pwn the competition (…your coworkers)!!! Gamification strikes the health care industry…and everyone seems to be benefiting. A recent article in Information Week highlights the gamification initiative taken by Blue Shield of California, so far consisting of three platforms – Shape Up Shield, which focuses on increasing physical…
There have been quite a few interesting stories on gamification from around the web this week. Highlights include a serious game on poverty that motivates participants to turn around and give back to the less fortunate, specifics by Michael Wu on how gaming the system can be overcome, an insightful Q&A on health games, and a terrifying…
The Massachusetts Innovations and Technology Exchange (MITX) will be holding their annual Innovation Awards on June 16th. Categories include Best “Doing Good” Innovation, Best Commerce Game Changer, Best User Experience, and others. SCVNGR was an awardee in 2009, and with the increasing interest around gamification, MITX introduced the “Best Use of Gamification” category. Finalists have been announced…
