Jet.com is a new competitor to Amazon that is getting a lot of attention lately. It’s founded by the former creator of diapers.com who sold his company to Amazon and now is planning to turn around and eat their lunch. The startup will apparently meld the concept of Costco (membership club) with the concept of Amazon (fast…
In the ever involving world of marketing, gamification has come to be regarded as one of the most effective and profitable methods in use today. Granting brands the ability to have a greater influence on consumer behavior, it is an effective strategy for garnering long term consumer interest. In recent years the trend towards employing gamification has been on the increase. While more and more companies are utilizing this relatively new method of engaging its customers, many have already implemented it into their marketing strategy and seen tremendous benefits.
One such company that has been successfully using gamification for years is eBay, the internet’s number one auction site.
Jim Banister (CEO of Spectrum DNA), Michael Dowling and Zak Kirchner (CEO and Contributing Analyst for Interpret, respectively) have collaborated on the report “gCommerce: The Gamification of eCommerce” that was released last month It’s purpose is to explain how the idea of the “gamer” is changing, how they shop and what it means for business….
