We were excited to have Wayne Lin join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Wayne Lin is a Senior Director of Product Management at Opower and responsible for the residential energy efficiency and demand response solutions and multi-channel communications platform. In his three years at…
Linkin Park is clearly not afraid of new marketing strategies as evidenced by their new LP RECHARGE game, which is a free-to-play action game designed to raise attention to environmental issues and is set to the tune of Linkin Park’s new remix album, aptly named, Recharge.
Given that Recharge isn’t exactly a new album and is rather a compilation of remixes of songs (like Reanimation) off their last album Living Things, it looks like Linkin Park’s game was created to drive a little more interest in the album and their cause.
Developed in partnership with Kuuluu Interactive Entertainment, LP RECHARGE takes place in a not too distant future in which humans have consumed nearly all natural resources on the planet and the last remaining resources are being seized by killer robots.
It’s important to recycle and reduce consumption and turn off the water while brushing teeth, but who wants to sort trash? Who wants to go around the house making sure all the light bulbs are off? If you make it a game, you create a situation where people actually want to use less power, and some cases, you could even generate more power. There are a number of mobile apps for iOS and Android that aims to make the whole act of conserving energy a little easier. Here are three applications aimed at encouraging eco-friendly behavior.
