Gamification by Design 2: Get Early Access and Contribute

Four years ago, we launched Gamification by Design as the first practically-oriented “how-to” book for building gamified apps, sites and systems. In those four years, GbD has helped tens of thousands of people around the world create engagement with customers, employees and society. If you follow such things, the book has been sold out for the better part of two years and copies have sold on Amazon for hundreds of dollars. While that sounds nice, a robust resale market doesn’t benefit the author, those interested in getting started in gamification or long-term practitioners who need a current resource. To whit, we’ve learned so much more about engagement science and how to create behavior change in the years since – there’s just a lot more to say. So, I’m pleased to announce a completely revised and updated Gamification by Design 2.

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