April 23, 2026
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feedback

social learning and feedback

How Social Learning and Feedback Ensures Successful Employee Training

Danielle Arad37 mins

Nowadays, a growing number of companies encounter the serious challenge of designing the best training program that will lead to employee engagement and improve the bottom line. Businesses also search for fresh and innovative ways to motivate their employees to learn and master crucial skills. Thus, companies are beginning to take a good look at how they run their business and deal with customers. The application of new technologies also serve as a practical way to enhance and ensure quality results in their employee training process.

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gettaxi gamification

How GetTaxi Is Empowering Drivers with Gamification

Gabe Zichermann28 mins

No matter where you travel in the world, one thing is consistent: taxis suck. They frequently don’t know where they’re going, they try to rip you off, driver’s often have trouble communicating, and credit card acceptance is more rare than a unicorn. Against this context, a number of startups have made great inroads in transforming livery transport. Uber and Lyft are probably the most famous – though their approach has been to replace taxis entirely rather than work with existing systems. GetTaxi, however, aims to empower their drivers in a way not seen before.

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calm

Calm: A Meditation App That Does Feedback Right

Gabe Zichermann35 mins

One of the most elemental concepts in good gamification design is what I call the three Fs: Feedback, Friends and Fun. They come in many forms, but together they form the foundational structure of how we create engagement. I’ve written and spoken about the three Fs at length, but I find myself spending a lot of time thinking about and designing effective feedback systems.  I also love to meditate.

At the intersection of both of these interests is the excellent and visually gorgeous app, Calm. It’s a guided meditation app for iOS that’s received a number of accolades for its simple design and great programming. The premise of guided meditations it that an instructor’s voice (and soothing music) help you relax, focus and create productive, healing brain states.

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How Urgent Optimism Can Drive Player Action in Gamification

Ivan Kuo47 mins

We’ve all experienced that final push, whether it’s getting a project done, putting the finishing touches on a term paper, or running the last leg of the race. No matter what the particulars are of the situation, there is a sense of urgency just before the challenge is over. The final aspects of a journey are coming to a close and there’s usually an implied reward. Sometimes the reward is the end of the challenge, itself, as is the case with a term paper. Other times, there is a finish line to cross and a celebration of closure. It’s what we tell ourselves when we’re about to finish a book and we have “just a few more pages.” In terms of game mechanics, urgent optimism is a powerful force to get people to take action quickly and it could be very successful for your gamification program

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Getting Three Fs in Gamification

Gabe Zichermann88 mins

Over the last 3 years, I’ve had the privilege of analyzing, deconstructing and helping design gamification for many companies and non-profits. Since the publication of my first book, Game-Based Marketing (now available in audiobook format), there has been an ever-increasing clamor for process, methodology and systems that can be used to make gamification more repeatable…

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