Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…
Gamification has come a long way in categories such as education and health, but Jonathon Camhi explains in 2014 Forecast: Gamification and the Year Ahead in Banking that in the banking world, gamification lags far behind. When reviewing banking gamification on a global scale, an in-depth survey by Infosys reveals that some banks in South Korea and Singapore have adopted gamification applications.
This research study included 160 lending institutions worldwide, but less than 10% have instituted any form of gamification. However, “35%” of those banks have plans to unveil gamification applications in the future, specifically in the next two years.
