Moderated by Eric Goldberg, the four previous speakers return to the stage to discuss practical tools for implementing gamificaion. Wu asks based on an audience question about well connected users who don’t access their base – “What can I do with my million fans?” if a person has a lot of fans but doesn’t or…
Michael Wu of Lithium Technologies is here to talk about his research into the science of gamification and online communities. With a PhD in Biophysics from UC Berkeley and three years of extensive study, Wu has produced of the most meaningful insights into the complex world of engagement. Wu analyzed what gets a person to…
James Gardner of Spigit, author of Sidestep and Twist, explores the ways in which gamification can be utilized to build new ideas and follow them to completion. In his career he developed a game for bankers using a virtual currency. In short order, all the bankers began fighting tooth and nail to get to the…
Game developer and author of Game On: Energize your Business with Social Games, Jon Radoff began his talk by asking, “Who here likes slot machines?”Hands went up. Then he followed it with, “Who LOVES slot machines?” A few hands went up and he acknowledged that statistically there should be a few like them in any…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He introduces Bartles player types which looks at player motivation. They are: -Killer -Achiever -Socializer -Explorer This list, says Zichermann, is nothing short of revolutionary – He suggests you…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He begins by introducing Eric Goldberg, a 30-year industry veteran, who has been creating gamification designs since long before they were on trend. Goldberg explains that in early on…
Good morning! Welcome back to the GSummit NYC. After yesterday’s line up of spectacular speakers and panel discussions, expectations are high. But I have a feeling this day will not disappoint. The day’s events will begin with Gabe Zichermann, GSummit Chair and author of the brand new book featuring some easy and powerful tools for…
Kevin Richardson of MTV began his talk with a look at Volkswagen’s Fun Theory Contest. After seeing an add featuring “the deepest trash can in the world,” (a garbage can outfitted with a sensor that triggers when trash is deposited and echos the sound of something falling very far and clanging to the bottom.) Richardson…
Connie O’Brien of AXA Equitable speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains…
Sarah Faulkner from Microsoft showed up to talk about the release of Ribbon Hero II, Micorsoft saw in the first version of Ribbon Hero that users that played two challenges, almost always subsequently played 10 or more. In version II they added colorful engaging levels. The challenge idea was successful but the game itself wasn’t…
After a delicious lunch, Sarah Faulkner from Microsoft showed up to talk about Gamification – after all Gartner Group is predicting that over 50% of the world’s largest companies will be actively gamifying by 2015. With millions of users playing Ribbon Hero to interact with its Office suite, Microsoft has pulled off a coup –…
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about how you, the consumer, are the link between Twitter, democracy and crowdsourcing….
Moderator Christine Lagorio of Inc. Magazine is guiding panelists, Samantha Skey of Recyclebank, Irving Fain of CrowdTwist, Kris Duggan of Badgeville and Brian Wong of Kiip, in a discussion about loyalty programs and the ways in which they have evolved. Principally they are exploring why physical-world rewards (prizes, money, free-products) and other tangible benefits aren’t…
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. Gugnani asks, How engaging is the shopping experience (on Gilt)? Wilson replies that it is actually the fact that it is more…
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. The address speaks to the changing trends in retail, with a focus on the savvy, deal-centric and socially driven consumer. Gilt Groupe…
