June 19, 2026
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gamification companies

gamification partnerships

Gamification Partnerships: Distinguishing Between Game Changers versus Press Releaseware

Carter Lusher16 mins

In the development of any nascent technology market there is a stage when partnership announcements start to increase and gamification is no different. For prospects and customers of gamification vendors it is important to take into consideration these partnerships when evaluating vendors for short lists and selection. However, not all partnerships are created equal so enterprise and public sector organizations need to carefully weigh partnerships as part of their evaluation criteria. To complicate matters, gamification startups often do a poor job communicating what the partnership really means and the value it delivers to customers. As a consequence, managers have to develop the skills to dig into the details of partnership announcements in order to make informed decisions about the relevance and value of the partnership for their organizations.

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gamification vendors

Choose a Gamification Vendor Based on Case Studies, Not Features

Carter Lusher25 mins

Nascent technology markets like gamification often see a proliferation of vendors. In part this is due the low barriers to entry because the capital needed to develop SaaS-based product is minimal because of cheap infrastructure as a service (IaaS) and platform as a service (PaaS) offerings as well as inexpensive development tools.

Startups are likely to target a particular niche within a nascent technology like gamification when developing their initial product because it is easier to identify likely early adopters to sell to and to create differentiation. Avoid this trap by being more picky with your selection process.

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Badgeville Rumored to Make Big Organizational Changes Since New CEO

Ivan Kuo22 mins
Things have been relatively quiet at Badgeville since new CEO, Ken Comée, stepped up to the plate back in April to lead the company but we recently received a tip that Badgeville is on its way to making some major organizational changes within the sales department. Comée has a strong track record in growing B2B companies, so this organizational shift is likely part of his strategy to move Badgeville forward.
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All Gamification Companies in the Buyer’s Guide Now Have Lead Generation

Ivan Kuo02 mins

The Gamification Co Buyer’s Guide has been steadily growing ever since we first launched it back in November 2012. It’s the only comprehensive selection of gamification vendors with filtering elements to help you find the right partner to help you implement gamification into your organization.

Now that there are 60+ qualified gamification vendors listed in the database, we decided to celebrate this milestone by offering each vendor a free service upgrade to receive lead generation from their company profile.

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Gigya’s Social Gamification Boosts Content Discovery by 68%

Ivan Kuo05 mins

Gigya has recently released a new infographic that shares some statistics about their gamification implementations in 2012. According to their internal study, Gigya was able to raise website commenting by 13%, social sharing by 22%, and content discovery via activity feeds by 68%. Overall, Gigya has claimed their implementations in 2012 have resulted in a general 29% increase in site actions.

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Gamification Database Resources: Learn About Gamification!

Kevin Shane04 mins

We’ve noticed that there are very few resources for individuals wanting to learn more about companies in the gamification space. The kinds of question we continue to observe on a regular basis look like:

  • What are some examples of gamification?
  • What companies are using gamification?
  • How can I gamify my service/product?
  • Which gamification service provider should I use?

There are valid questions for someone looking to explore the space but its not always apparent where one can start, which is why we built two resources for anyone curious about gamification to explore: The Gamification Buyer’s Guide and The GBase.

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