naureen meraj

Naureen Meraj on Motivational Psychology and The Leadership Game

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Bob Marsh, CEO of LevelEleven, which is a company that develops gamification apps for Salesforce.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe asks Naureen about her work at NTT Data as a behavioral psychologist who led the implementation of a leadership game worldwide. Expect to learn the nuts and bolts that go into such a big implementation, important global design principles, and measuring engagement.



Download this episode (right click and save)
Keep up with NTT Data’s work by following them on Twitter at @NTTDATAAmericas

Read More

Top Career Opportunities and Jobs in Gamification

One of the questions I’m asked most frequently is how to build a career in or with gamification. The industry is growing rapidly, with companies on track to spend over $2.5Bn directly on gamification products and services by 2016, with at least 5,000 jobs created as a result. But because gamification cuts across industries and functions, it’s not always immediately obvious what job title best suits a “gamifier” and what kinds of companies need your skills.

So I’ve pulled together my thoughts on the top job opportunities with gamification, based on different underlying skills/interests.We do know that demand for gamification skills is up 293%, so the opportunities are certainly there.  In some cases these are new job types entirely — in others they are the roles where you should have a significant “bump” in marketability with gamification experience. Regardless of which path you choose, consider earning your certification in gamified design at GSummit in April — it will doubtlessly help bolster your marketability.

Read More