Gaming the Search Engine Rules: Using Gamification for SEO
Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that the main benefit is to stimulate brand loyalty. Although brand loyalty does hold high significance and is vital to any business’ success, there is another important advantage for your organization from using gamification in those regards – SEO. The basic game mechanics used in gamified processes all lend to boosting your search engine optimization and this article will tell you how.
