It is estimated that by 2016, there will be $2.5Bn directly spent on gamification alone. It is no secret that gamification has attracted the interests of many venture capital firms and various investors. For the “g” word that became hot in 2010, becoming a billion dollar industry may not have been the initial expectations.
Gabe Zichermann was featured very prominently in an article for The San Francisco Chronicle by Casey Newton that was released this past Tuesday. In the piece, entitled “Online game-based marketing can be big business“, Gabe projects that 2011 will be the “year of gamification”, shares his thoughts on why games are so hot right now…
An inside look at Geoff Lewis: CEO and Founder at Topguest [SlideDeck id=’1010′ width=’100%’ height=’450px’] You can read more of Geoff’s thoughts by following him on Twitter: @justGLew And don’t miss hearing him speak at the Gamification Summit in January!
