MMOWGLI: The Navy’s New Crowdsourced Ideation Game

What could the US Navy’s crazy acronym “MMOWGLI” possibly mean? – “Massively Multiplayer Online War Game Leveraging the Internet”

The acronym makes me picture an old Admiral with a monocole saying “Ah yes, we need to use the internets!” but the game is being used for more than just a little “war game”.

MMOWGLI is a new game by Office of Naval Research (ONR), Naval Postgraduate School (NPS) and Institute for the Future (IFTF) designed to crowdsource solutions for some of the Navy’s current problems.

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Blitz Brainstorming Gamification Tool Fosters Organizational Creativity and Innovation

If creativity is a muscle, then gamification is the bench press. Much of workplace frustration stems from being stuck on day-to-day problems that arise such as optimization of a large workload or maximization of quantified metrics such as sales. Organizational creativity is in great demand for companies, and Blitz—a speed-thinking process that brainstorms innovative solutions—may be the gamified answer to the knot in the creativity muscle.

Dr. Ken Hudson, former marketing director of American Express, created Blitz as a fast, easy way to bring people out of a production rut. The main idea is to create as many as nine ideas in about two minutes. He found that when he gave managers less time to generate novel ideas, not only could they do it, but also they did it in inspired ways. Blitz’s rules and platform combines energy with creativity and production to drive innovation.

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