Creative Mobile App Imagined by Daughter And Built By Dad Have you been trying to improve your parenting and spend more time with your kids? A new gamification startup, Mini Hug, may be able to help you become a better parent. Available for free from the App Store, Mini Hug (@MiniHugApp) is an app for parents and their children…
Carrot Rewards From Down Under Move over, Bugs Bunny! There is a new rabbit in the land down under. His name is Buck, and he is the star of EB World, which is the customer loyalty program of EB Games in Australia. According to the company, Buck is a “loudmouth, cheeky bunny”. As the hero of…
Image by gibsonsgolfer When managers want good performance from their employees, the current tactic is to offer a reward to the best performers. This is the basis for much of the way people use rewards to drive behavior but what if you offered the reward upfront instead? One new study from the University of Chicago…
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. This emerging discipline – at the intersection of loyalty, behavioral economics and game design – is growing dramatically, with Gartner Group projecting that 70% of the world’s biggest companies will be actively using gamification by 2015. With extraordinary early…
A lot of the conversation surrounding gamification tends to focus on how businesses can better engage and relate to customers. While it obviously can increase brand loyalty, gamification can also be used to better motivate and educate employees. In her recent blog post, Lauren Carlson over at Software Advice theorizes how game mechanics can be…
Michael Wu, PhD, principal scientific analyst for Lithium, has started a mini-series of blog posts at their Lithosphere blog that delve into the science behind gamification. His first entry broke down the basics, explaining what is gamification, and the distinction between game mechanics versus game dynamics. “[Game mechanics] are principles, rules, and/or mechanisms (much like…
