LinkedIn’s Leaderboard of Missed Engagement Opportunities
Last week, Linkedin sent out emails congratulating users for being in the top X% of “most viewed” profiles, ostensibly to celebrate their 200 millionth profile. The emails generated a fair amount of social media buzz, with even reticent users posting about their “accomplishments”, often with a #humblebrag attached.
What struck me about the campaign was how it managed to take both the best and the worst of gamified leaderboard and achievement design in one fell swoop.