Mazda Massive Test Drive in Cinemas and at GSummit 2014
Getting More People in Mazda Driver Seats To launch the 2014 Mazda3, Mazda Canada and their agency, JWT partnered with Cineplex Odeon theaters and Timeplay to create the world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Their social driving game turned every phone into a wheel, and every seat in the…