Enterprise gamification designers/marketers face a very unique set of challenges. We must advocate for the concept and win budget. We must launch and deploy the technology successfully, usually within extremely condensed timelines. Assuming we make it through these not-insignificant hurdles, we must advocate for our tool-kits in support of the organization’s objectives. Gamification…
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about how you, the consumer, are the link between Twitter, democracy and crowdsourcing….
Clinton Bonner brings up some really interesting ideas about gamifying the movie theater experience in his recent blog post “Please Turn Your Cell Phones On! – The Future Movie Experience“. There have been many different attempts over the years to make watching films more interactive, from 3D glasses to the gimmicky catalog of director William…
I was recently interviewed by Sharon Panelo of JWT Intelligence for this really great piece that came out online yesterday. We discussed how marketing is changing, how brands in every category can use game mechanics to increase engagement and The Gamification Summit that’s happening next week! Our talk was a lot of fun and I’m…
When we’re children, being taught how to read and encouraged to do so as often as possible, we’re told that we can find the world within the pages of books. Now it seems that you can find pages of books scattered around the world. Rapper Jay-Z’s new memoir Decoded, set to be released on November…
