Gamification In Japan: McDonald’s “Kazasu Coupon”
As the first part of a series on gamification in Japan, we are sharing a translation of a post by by Koji Fukada and Tomohiro Uogishi from gamification.jp. Hi, folks! Today, let me explain about gamification elements implemented to “KAZASU Coupon,” a coupon distribution service of McDonald’s Japan. Kazasu Coupon is a membership-based service for those who have…