Fun from Sweden: Interactive Billboards

Billboards are boring, and if they are eye-catching, they quickly become an eye-sore. A new idea for an interactive billboard has hit the street in Sweden, and it makes something that most people try to ignore into a fun and engaging experience. A McDonalds campaign gives pedestrians the chance to play what, right now, is a simple game of pong, but with the audience of a public square. Check out the video below. It’s looks like an innovative way to get people to participate in a campaign and brings an attitude of play to what was once a one-sided interaction. 

Players compete for prizes and discounts that can be redeemed at local McDonalds chains. Imagine taking this to the next level, and playing a multiplayer game in Times-Square, where many screens interact together and use mobile connections to control the action. I would go there just to take part in the spectacle, and I’m sure it would get a good reaction from passers-by.