Would You Squat 30 Times For a Free Metro Pass?
The XXII Olympic Winter Games in Sochi approaching fast and organizers are turning to gamified solutions to bring exercise into the daily lives of busy Moscovians.
Much like this 2011 French Contrex commercial fueled a striptease show on an outdoor wall by the energy generated by female bystanders, Russian creative agency MOST Creative Club turned a typical subway ticket machine in Moscow’s Vystavochnaya station into an Olympic one — by offering travelers a free pass in exchange for 30 squats