April 25, 2026
Headlines

Montreal

The Glorious Gamification of Gravy, Cheese Curds, and Fries: Montreal Poutine Week

Ivan Kuo25 mins

Canada’s gamification efforts are being heard, especially with Audi Canada’s recent reimagination of the test-drive and VIP public transport but something much more important and dear to all my heart has become a gamified experience, and that’s Montreal’s decision to gamify Poutine Week for all the food adventurists participating in it last week.

Poutine Week or Semaine de la Poutine Week is a celebration of the delectable poutine: a dish consisting crispy french fries topped with gravy, and cheese curds.

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Status in the Subway: Montreal STM Introduces VIP Program

Heong Weng Mak04 mins

Loyalty programs have been commonly associated with airlines and retailers but Montreal’s recent plans may soon change that perspective to include public transportation systems. Montreal operates the Opus-à-l’année also know as the Opus & Cie subscriptions, a subscription service which recharges a commuter’s OPUS card automatically every month.
Montreal STM will be introducing a VIP class for its customers, which will only be made available to 20,000 commuters (9% of the 217,000 who regularly buy monthly Société passes). After subscribing for more 12 months, Opus & Cie users will be given the opportunity to upgrade to their new “maestro” status.

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