Turning Big Data into Smart Data: Nike+ Drives Valuable Insight
It was 2006 when Nike turned the most simple of sports into a key driver for adopting a healthier lifestyle. 7 years later, Nike+ now has about 7 million users. Socially rich data is key for any quantified self project, and running is no exception. The success of Nike+ is an example of how measuring performance is useful to gaining key insight. For users, they get to understand their running patterns better. For Nike, servers worth of Nike+ data can be turned into strategic business decisions to improve company performance.
