Turning Big Data into Smart Data: Nike+ Drives Valuable Insight

It was 2006 when Nike turned the most simple of sports into a key driver for adopting a healthier lifestyle. 7 years later, Nike+ now has about 7 million users. Socially rich data is key for any quantified self project, and running is no exception. The success of Nike+ is an example of how measuring performance is useful to gaining key insight. For users, they get to understand their running patterns better. For Nike, servers worth of Nike+ data can be turned into strategic business decisions to improve company performance.

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Zurmo Delivers CRM Gamification with Version 1.0

The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field determined to build the best Open Source CRM application on the planet. Developers of the Zurmo Open Source Customer Relationship Management application today announced the General Audience (GA) release of Zurmo Version 1.0. The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field. Zurmo 1.0 addresses three significant pillars to a successful customer facing solution – Users, Developers, and the Enterprise.

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