Zurmo Releases V1.0 of their CRM Gamification App
The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field determined to build the best Open Source CRM application on the planet. Developers of the Zurmo Open Source Customer Relationship Management application today announced the General Audience (GA) release of Zurmo Version 1.0. The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field. Zurmo 1.0 addresses three significant pillars to a successful customer facing solution – Users, Developers, and the Enterprise.
Built-in gaming mechanics incentivize users to follow CRM best practices and aim to make the application more enjoyable than traditional CRM systems. Co-workers engage in friendly competition with one another and receive points and badges for categories such as creating new business, managing time effectively, and using the system for internal communication rather than email.
Zurmo is equipped to fully handle internal Social CRM functionality. Social Feeds serve as a central stage where users can tout their accomplishments, make announcements, and solicit advice from co-workers. Social Conversations are more for sensitive communication where access is limited to relevant participants. Zurmo Social CRM is intended to severely cut back on internal email communication so that users can spend more time interfacing with customers. Zurmo also helps users get their job done through complete Sales Force Automation, Activity Management, email tools for communicating with customers, and more.
A previous press release details the entire Ecksodus case study and how the company has adopted Zurmo as the core system for centralizing millions of data points and running the company’s entire operations. Zurmo is being used by a diverse group of organizations both internationally and in the US. Examples range from a UK Rugby team to a US-based government contracting business. Additional Enterprise class functionality will be added to the Zurmo Open Source product with the upcoming release of Zurmo 1.5. Features include Workflow, Reporting, Mobile access, and Email Marketing.
Check out Zurmo at Zurmo.org