Salespeople are into selling and the rush they get closing a deal. They are not interested in a “data entry” job, and if you had an opening for one, you would not want to hire them for it.
On the other hand, sales managers need real data, in real time, so they can make accurate forecasts and manage a sales pipeline that is in touch with reality.
Gamification is the newest corporate buzzword. Organizations slap points, badges, and leaderboards on customer or employee engagement programs, many times only to see the initiatives fail. It’s important to examine the root causes of these failures, in order to learn how you can make your gamification program succeed.
“It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” That is one of the most well-known “quotes” from Charles Darwin – even though it was never said or written by Darwin himself. The above quote, as proven in…
After a long hiatus going on a massive trip around the world for GSummit Global, Gabe Zichermann returns to our weekly Gamification Revolution show to give readers some updates on our online gamification certification courses and to answer some questions from the audience.
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Check out the full video below and be sure to watch the Gamification Revolution every Thursday at 1 PM ET. Catch Gartner Analyst Brian Burke this week to discuss his finding and research on gamification future and ask him questions.
According to a recent CFO.com article, there is a big problem with customer relationship management (CRM) systems – getting salespeople to actually use them. CRM systems don’t always get the expected return on investment because users often don’t want to do the extra work involved; they want to get on to the next sales call.
The research group Forrester put it this way:
“The use of CRM apps is important to the whole sales process, but if salespeople aren’t using the technology, the ability to leverage the technology to generate deals is greatly diminished.”
Gamification can change that.
The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field determined to build the best Open Source CRM application on the planet. Developers of the Zurmo Open Source Customer Relationship Management application today announced the General Audience (GA) release of Zurmo Version 1.0. The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field. Zurmo 1.0 addresses three significant pillars to a successful customer facing solution – Users, Developers, and the Enterprise.
Customer Relationship Management (CRM) has been shown a lot of love by gamification lately. Microsoft Partner, Cole Systems, has become the latest to link CRM results to intrinsic rewards. The gamification system comes in the form of a brand new add-on, called Spark, for Microsoft Dynamics CRM 2011. Spark has defined motivation for its users to…
Customer service plays a vital role in business but truth be told, having to deal with customer complaints and troubleshooting for hours on end can be rather disengaging, until now. Freshdesk is here to tackle customer support challenges with their recently announced gamified platform, Freshdesk Arcade. With their gamified help desk, Freshdesk aims to transform…
Bunchball announced that they are partnering with SugarCRM. Bunchball’s Nitro platform will enable gamification features on Sugar’s Professional, Corporate, Enterprise, and Ultimate suite editions. Read more about this story on DestinationCRM.com. Also, read about Nitro’s (Bunchball) recent news about their Salesforce integration
This week on the Gamification Roundup, we got gamification expansion. In the news provided today, see how gamification is expanding in the industry in innovation and industry: Badgeville nets $25 in funding. Sensum gamifies the sweat on your skin. Zurmo releases its open-source and gamified CRM platform in beta. Pug Pharm aims to create a unified gamification/analytics…
One of the leading reasons why gamification works, and works quite well, is that it caters to a very human need – the need for recognition and a solid sense of accomplishment. Many industries are beginning to “gamify” themselves to leverage this power in practical ways – industries like education, marketing,health, manufacturing – even environmental sustainability. One industry segment which has begun…
