intangible rewards

How to Incentivize Users with Non-Physical Rewards

A common feature of nearly all gamification implementations is the presence of a reward system. People are motivated by rewards but do they always have to come in the form of a cash prize or fancy gadget? Suchit Dash of ifeelgoods believes it doesn’t have to be.

Tangible Rewards come in many shapes and sizes, and though they may not scale super well, they can be transformative. See how you can use non-discount, tangible rewards to drive user loyalty and engagement in this fast-paced talk from rewards expert Suchit’s session at GSummit SF 2013.

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Foursquare and the Fun Gap: What Foursquare Should Have Been

Today Foursquare announced a new round of debt-based financing amounting to $41M in loans and convertible notes. It has been controversial, because debt-based financing suggests the company has a significant performance problem (Jason Gelman has a good wrap-up of the spirited discussion). Foursquare’s problem has become increasingly clear to Gamification folks over the past two years – it’s just not fun anymore. In the transition from a (great) game to a (good) loyalty program to a (mediocre) recommendations engine, they lost the plot, alienated customers and wasted a ton of resources and time.

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