Bridging the Gap: Can Gamification Increase Fan Loyalty in the Music Industry?
We hear a lot about gamification success stories, but there really aren’t too many regarding music. Most success stories involve increasing engagement and motivation to have users and/or consumers interact with brands and institutions in favorable ways to both parties. Nike+ allows users to obtain more feedback on their running routines while providing Nike with a way to get people more accustomed to having Nike in their everyday life. The Buffalo Wild Wings Scvngr app allows people to have an engaging experience while eating their favorite wings, providing the restaurant chain with ways to increase customer loyalty. However, in the case of the music industry, there isn’t that definitive success story that provides ample evidence that gamification largely benefits music. Therefore, it begs the question: does gamification have a place in music?
