From the Boy Scouts to the Army, badges have long been used to celebrate moments, commemorate events, and challenge people to accomplish particular goals. As the Internet came to dominate the world and video gaming became a multi-billion-dollar industry, certain websites and games began to replicate real-world badges into their digital offerings. Casual and serious…
Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for…
Survey Shows Majority of Employees Would Welcome Game Elements in Daily Tasks Employee engagement is one of the biggest challenges in the business world, yet recent numbers show many companies are missing opportunities to increase worker motivation. A survey conducted by TechnologyAdvice revealed that more than 70 percent of office employees felt digital engagement software…
Customer loyalty is one of the fastest growing gamification segments, and it makes sense. If gamification principles can be used to engage workers and website visitors, there are no reasons why they cannot be used to help modernize the traditional customer loyalty card. When we started our directory of gamification vendors on TechnologyAdvice a year…
Gamifying sales processes is a great way to motivate your sales team and increase their productivity. According to Salesforce, 90.4% of companies report that their gamification initiatives are successful. Already, most salespersons possess competitive personalities – always wanting to be top of sales in the district or close a deal over their competitor- so it only makes sense to gamify the process to tap into that innate instinct. However, not everyone is so willing to adapt to a new software or process so the trick then becomes how to get the maximum amount of the sales team thoroughly engaged with it and receive the most return from your investment. Here are some tips on how to get your sales team to adopt gamification.
