TV Gamification

Its amazing that the sole act of watching TV has been replaced with watching TV while on your phone/laptop/tablet. And thus the concept of the “second screen” is born. We’ve become such distracted and consumption driven individuals that no one medium of entertainment is enough for our brains. While this may sound like a negative thing at first, nobody really understood the inherent synergy that exists between these two devices if they’re being used to consume the same media together. That is…until Jesse Redniss saw this opportunity and became one of the earliest pioneers of gamification for television media.