GList – Cynergy’s Kes Samapanthar on the Science of Motivation
Today in our ongoing GList Series, we’re featuring Kes Sampanthar of Cynergy. Now here at GCo we like to call gamification as a kind of “engagement science”. Why science? Because gamification practitioners have hypothesized what it will take to motivate an audience, experimented with new projects, and drawn conclusions about what works and what doesn’t….