Today in our ongoing GList Series, we’re featuring Kes Sampanthar of Cynergy. Now here at GCo we like to call gamification as a kind of “engagement science”. Why science? Because gamification practitioners have hypothesized what it will take to motivate an audience, experimented with new projects, and drawn conclusions about what works and what doesn’t. Let’s face it, gamification must be regarded as an evidence-based practice because if there isn’t any proof that your gamified product works, then it is useless and ultimately harmful for your company! The first step in understanding whether or not your gamified system can work lies in the understanding of human motivation. This year at GSummit, Kes Sampanthar of Cynergy will be looking at the science of human motivation. His expertise in gamification design will provide essential insight on how gamified design can drive motivation in unprecedented ways. Check out Kes on Twitter…For Science! – @KesSampanthar
