Today in our ongoing GList series, we’re featuring Rajat Paharia: As the founder and Chief Product Officer of Bunchball, Rajat Paharia knows a thing or two about the gamification industry. Rajat pioneered the first gamification platform, Nitro, in 2007 and has worked with numerous Fortune 500 companies to create some of the most successful gamified…
Tell a random person on the street that your character just dinged fifty in CoH, and they might look at you strangely. Even when you explain to the non-gamer in English that your character or avatar or toon (take your pick) just reached level fifty in the online game City of Heroes by meeting challenges and…
Earlier today, Kris Duggan, CEO of Badgeville, announced that the company received $25M in Series C venture financing led by InterWest Partners. We all know that Badgeville is among ramification’s leading platforms, but its nonetheless amazing to see the explosive growth of the industry. I can recall a moment in 2010 when Kris and I were…
That’s right, Game of Thrones is getting the gamification treatment too. Game company Disruptor Beam has released information about a new Game of Thrones Facebook game that is currently in beta-testing. Called Game of Thrones: Ascent, the game will play as a social strategy game. The site’s announcement reads: “Players will lead the life of…
Hello GCo Readers! Time is running out to vote for your favorite gamification company for the first annual GAwards! There are only 10 days left before the voting is finished. To inspire some healthy competition, here are the current #1 leaders of each category: Best Use of Gamification in Health and Wellness Leader: Active.com Trainer Ahead of…
Hello GCo Readers! In light of the passing holiday, I would like to present this roundup in the guise of remembering the fallen startups of our past. The news presented this week will allow you to incorporate gamification for loyalty, check out one case where gamification didn’t work, inspire you about gamification in recruitment, and…
Hello GCo Readers! Today we have three new examples of gamification added to the GBase: uBoost is an education program that uses currency, badges, leaderboards, avatars and SMS to deliver real-time feedback and engage students. The Dew Crew is a marketing and loyalty campaign by Mountain Dew and Dale Earnhardt Jr that connects Facebook fans with…
Get healthy! Stay healthy! Make good health choices! Earn points and pwn the competition (…your coworkers)!!! Gamification strikes the health care industry…and everyone seems to be benefiting. A recent article in Information Week highlights the gamification initiative taken by Blue Shield of California, so far consisting of three platforms – Shape Up Shield, which focuses on increasing physical…
Today in our ongoing GList series, we’re featuing Andrea Kuszewski: Education is one paradigm all of us have had to abide by throughout our lives. Our elders, mentors, caretakers, and parents have all stressed how important an education is to us and why it is necessary to be intelligent to succeed in life. This obsession…
Here is a tough gamification challenge for you… Design and build an appealing app that is engaging enough to get kids who are in the grips of painful cancer to document their daily pain experiences. To their credit, that is exactly what Toronto agency Cundari did. The advertising, branding and design agency partner with pediatric oncologists at the Hospital…
M2 Research recently updated its bellwether forecast for Gamification Industry revenues, projecting aggregate spending of $2.6Bn by 2016 in the US, climbing from $242m in 2012. Revenues among the leading gamification platform providers are set to approximately double per year from 2011 to 2016. Wanda Meloni, lead analyst and CEO at M2 will further analyze…
Part VI – Taking it to the Next Level This is the sixth and final part of a series of posts on the role of gamification in modern education by Andrew Proto. If you missed the previous articles, catch up with “Part I: the Unique Obstacles Teachers Face“, “Part II:Technology’s Role in a Gamified Classroom“,…
This week on the Gamification Roundup we have a number of interesting articles for the gamification enthusiast to ponder: Rajat Paharia of Bunchball provides some gamification patterns to consider for enterprise implementation. IBM is rewarding office weightloss with cash but has users input their own data. The Asian Games market is growing rapidly – could…
Hello GCo Readers! Today we have three examples of sporty and active gamification added to our GBase: GolfStatus is a location-based mobile platform that rewards golfers for their achievements, loyalty and influence. GolfStatus also helps golf courses and businesses obtain, engage and retain customers. Winter’s Angry is a gamified advertising campaign by Nike in 2011 featuring reaction-based minigames and…
The Gamification Summit (June 19-21 in San Francisco) has announced a number of additions to the summit’s already impressive lineup of speakers: Chamillionaire – The Grammy® award winning artist will talk about the success of his Chamillionaire Rewards Program and share lessons other artists can learn about engaging their fans. Tim Chang – Noted venture capitalist from Mayfield…
