Following Gamification Through Gartner’s Hype Cycle

Gamification has finally hit a significant speed bump—overinflation from hype and expectations. In a recently published Gartner article, in-house analysts have predicted that about 80% of gamified solutions will fail in reaching business objectives by 2014 due to poor design. This could be easily avoided if people would simply just use good gamification design, but that simply isn’t the case.

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Designer Jesse Schell Joins the Speaker List for GSummit SF 2013

In addition to big names such as Will Wright, Tim Kring, and Kevin Werbach, Jesse Schell has been announced to be a speaker at GSummit SF 2013, taking place this April 16 – 18. Jesse’s academic work in games has spawned The Art of Game Design and an enormous DICE talk featured on TED, to supplement his current work as a professor of Entertainment Technology at Carnegie Melon and as the CEO of his own design firm, Schell Games…

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