June 17, 2026
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January 2013

Top Articles for Enterprise Gamification in 2012

Ivan Kuo15 mins

2012 was a great year for gamification in the enterprise as we saw many more companies begin to adopt gamification into the workspace. In today’s Best of 2012 feature, we look at some of the top stories in workspace engagement, strategy, and loyalty for businesses. There’s some really top-notch information in here, including gamification withdrawal effects, analysis of gamification’s current position in the Gartner hype-cycle, cultural differences for gamification, the evolution of loyalty, and even more after the jump.

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Total Gamified Car Experiences Coming Soon? Ford Opens up AppLink to Developers

Ivan Kuo14 mins

According to the folks at CultOfMac, CES 2013 is underway and Ford has announced something exciting and potentially very big for the gamification community

This morning, Ford has announced that their formerly closed AppLink service has been opened for all iOS and Android developers to create apps that will be able to speak to a number of the car’s services.

Ford is calling this new initiative the Ford Developer Program and it will be available for free.

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Global Gamification Market Study Shows Driving Need to Engage Consumers

Kevin Shane14 mins

TechNavio, a research wing of Infinity Research, released a 40-page marketing report in November 2012. The study examines the expected role of Gamification in the North American, European and Pacific Rim areas. The purpose of the research was “to aid decision makers’ understanding of the present and future landscape of the market.”

And the landscape’s terrain is populated by social media and networking.

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How to Use Badges for Positive Growth

Sudarshan Gopaladesikan011 mins

It isn’t uncommon to hear the gamification sphere talk about the dangers of using badges. People claim they are typically used as an extrinsic reward, which leads to consumers quickly losing interest in gamified applications and services. Couple this danger of using badges with Gartner’s prediction that 80% of gamified solutions will fail by 2014 due to poor design, companies and designers looking to adopt gamification as a strategy to meet business objectives need to be aware of useful implementations.

That said about being meticulous on design, badges can still be used effectively as a positive growth tool. This past spring and summer, Global Kids—a premier non-profit organization dedicated to developing youth leaders that come from underrepresented demographics—conducted a beta-tested study on “Six Ways to Look at Badging Systems Designed for Learning”.

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Top Career Opportunities and Jobs in Gamification

Gabe Zichermann610 mins

One of the questions I’m asked most frequently is how to build a career in or with gamification. The industry is growing rapidly, with companies on track to spend over $2.5Bn directly on gamification products and services by 2016, with at least 5,000 jobs created as a result. But because gamification cuts across industries and functions, it’s not always immediately obvious what job title best suits a “gamifier” and what kinds of companies need your skills.

So I’ve pulled together my thoughts on the top job opportunities with gamification, based on different underlying skills/interests.We do know that demand for gamification skills is up 293%, so the opportunities are certainly there.  In some cases these are new job types entirely — in others they are the roles where you should have a significant “bump” in marketability with gamification experience. Regardless of which path you choose, consider earning your certification in gamified design at GSummit in April — it will doubtlessly help bolster your marketability.

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Top Articles in Health Gamification for 2012

Ivan Kuo34 mins

Just a few more left in our Best of 2012 series! This week we’re looking at some of the top articles for Health Gamification in 2012. We’re looking at a number of awesome little devices and programs to educate, assist, and protect the ill as well as those practicing medicine. Remember that the gamification health need not only apply to the sick; it is just as helpful for medical practitioners as well. It would seem that a number of the most popular articles were related to pediatric gamification, or simply, gamification targeted at children’s health. Read the full list after the jump.

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Les Boucles de Gameplay dans la Gamification

Ivan Kuo01 mins

Le Game Design au service de la Gamification

Pour commencer il est important de rappeler que le Game Design et la Gamification sont deux champs distincts. Je vous invite à lire le très bon article de Gabe Zichermann à ce sujet à l’adresse http://cpc.cx/6gC.

Dans le développement d’un jeu les game designers utilisent les boucles de gameplay, qui permettent de mettre en place les mécaniques et le fun des jeux vidéo.

En tant que Game Designer j’utilise beaucoup les boucles de gameplay dans la gamification afin de structurer les mécaniques.

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Why Bother with Games in Education?

Kevin Shane23 mins

Gamification/game-based learning and schools can be either complementary or, depending how it is done, make things worse. Using games in education, according to a paper published by two Columbia University educators, Joy Lee and Jessica Hammer.

The good news about gamification is…

Gamification in the classroom can be a particularly effective motivational tool for engagement. It can also be a enable teachers to closely guide and reward their students and bring the students into a truly immersive way to learn. Then there’s the fun and joy in a learning experience that result in a “blurring of boundaries” between the formal and informal learning that students will experience all their lives.

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Top Articles by Gamification Experts in 2012

Ivan Kuo06 mins

We’re about halfway done with our Best of 2012 series and today we’re going to look at top gamification posts by gamification experts in 2012. Read on for outstanding advice about design, the pitfalls of gamification, top trends in loyalty, and what gamification will really mean going forth in 2013. Gamification experts will always have a voice on GamificationCo and we invite anyone who has something to say to step up to the plate.

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Why You Shouldn’t Ignore Gamification in 2013

Ivan Kuo25 mins

In a recent Inc.com article by Erik Sherman about Trends to Ignore in 2013, Sherman is quick to dismiss gamification. I wholeheartedly agree with some of Sherman’s claims because a gamification effort that isn’t backed by appropriate goals and business models is simply just a gimmick and/or an ineffectual game. However, when Sherman speaks to the Hawthorne Effect and the whimsical nature of games, which is to say that this yet another dismissal of gamification without a full understanding of what it even means.

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Top Articles for Consumer Gamification in 2012

Ivan Kuo04 mins

As we continue with our Best of 2012 Series, we look at some of the top gamification articles in 2012 to engage with consumers. 2012 proved to be an interesting year as more and more companies are choosing to adopt gamification in unique ways to engage with customers. As the industry saturates in 2013, these techniques will have to refined and reiterated and keep up with some of the best examples we see here today.

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Behind the Scenes Notes from gsummitX Tel Aviv

Gabe Zichermann01 mins

We had a great gsummitX in Tel Aviv on Christmas Day, with a standing room-only crowd and great speakers. We’ll soon share some of the videos from the event, but in the meantime you might enjoy reading my notes. I took these from listening to the varied speakers and then did an impromptu presentation where I responded to their assertions and highlighted their most interesting comments. My handwriting isn’t the best, but the topics are fascinating.

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How to Gamify Your Goals: A Step By Step Guide

Ivan Kuo1332 mins

When I started gamifying my goals last year, I didn’t think it would become something worth sharing. I simply wanted to create an effective system for tracking and achieving my goals – especially the ones that were in dire need of motivation. Despite its humble beginnings, this gamified system has far exceeded my expectations, and has even helped me acquire a dream job of sorts. It’s done a great deal of good for me, so I’d like to pass it along to you (in excruciating detail, of course).

This article contains the nitty-gritty details on the process of gamifying goals, along with a set of techniques that will help you get the most out of the system you ultimately create for yourself. So if you have (or intend to soon have) a challenging goal that would benefit from higher levels of motivation, it may be worth your while to read on.

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