Prominent Gamifiers: Keith Ng and GameMaki

Most of the buzz surrounding gamification seems to be located within the United States but it would foolish to not recognize its international presence as well. We’re aware of Spain BBVA’s gamified banking platform, a hugely successful alumni crowdfunding platform in Stockhom, and there’s even an upcoming gamification platform straight out of Estonia! But where’s the gamification presence in Asia? It’s growing tremendously and Keith Ng’s work with Gametize is proving gamification’s worth in Asia.

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LinkedIn’s Leaderboard of Missed Engagement Opportunities

Last week, Linkedin sent out emails congratulating users for being in the top X% of “most viewed” profiles, ostensibly to celebrate their 200 millionth profile. The emails generated a fair amount of social media buzz, with even reticent users posting about their “accomplishments”, often with a #humblebrag attached.

What struck me about the campaign was how it managed to take both the best and the worst of gamified leaderboard and achievement design in one fell swoop.

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