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September 30, 2013

maggie buggie

What is the Role of Enterprise Gamification in Digital Transformation?

Ivan Kuo12 mins

The cloud, big data, analytics, and of course, gamification all play a big role in the future of enterprise.

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues New research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

Capgemin believes that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this GSummit SF 2013 talk, Maggie Buggie, VP of Digital Transformation at Capgemini, explores the role of gamification in building digital advantage.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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levelup

Startup Gamification: What’s in an MVP?

Gabe Zichermann311 mins

The one question I get asked over and over again by startups is: at what point should I include gamification? My answer has evolved significantly over the past four years.

Every year, I teach hundreds of people how to use gamification to raise their customer and employee engagement through my live, hands-on workshop series. Hundreds more also earn their design certification through the Engagement Alliance’s online course program. In the years since I’ve been teaching gamified design, I’ve found that about 30% of my students are startup founders, product managers and UX designers trying to figure out how to apply powerful game mechanics to their breakthrough ideas. I also co-direct the Founder Institute startup accelerator in NYC where 80 aspiring entrepreneurs work with me on getting launched and gamifying each year.

What I’ve learned from all these interactions is that there isn’t a cookie cutter solution that would work for every new project. However, there is a pattern of best practice that has emerged that – when combined with a good gamification design education – can produce superior results. I’ve taken to calling it the 3Ps: Progress, Points, and Prompts.

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