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October 16, 2013

bigdoor gavin hewitt

Why Real Rewards Matter: BigDoor’s Approach to Loyalty

Ivan Kuo12 mins

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.

Expect to learn:

  • Why are rewards important in a consumer facing gamified loyalty solution?
  • How are big brands embracing rewards and sweepstakes in their own loyalty programs?
  • What are some best practices for implementing a rewards program for your brand?`

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Genentech is Saving San Francisco Through Maximum Parsimony

Margo Kleman110 mins

One wet and rainy day on the streets of San Francisco, a local cheese manufacturer was en route to making one of its many routine deliveries when a series of misfortunate events transpired. In the midst of the downpour, the delivery truck hit a slick spot in which the driver failed to maintain control and crashed into a light pole. Luckily, nobody was harmed and the truck only suffered minor damage but when the driver went to check on his load, he noticed that all of the cheese had disappeared! Lo and behold, the accident jarred the back doors open and released the cheese into the San Francisco city’s sewer system.

Although it was a shame to lose such quality product, the driver thought it was a minor price to pay for what could have led to even more detrimental consequences. However, the driver assumed wrong because as the muenster cheese entered into the sewer system, it mutated and began spreading rapidly. The local cheese manufacturer knew it had a potential disaster on hand and the only way to avert a citywide take over by this mutant cheese is to enlist the help of its citizens to track its origin and defeat it through a Genentech antidote — one that can only be created by playing Genentech’s special iPad game to save the city.

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