Bordeaux – 6th September 2012 – As part of ConcoursMania Group’s (GCM) continued expansion in France and internationally, the company is proud to announce a new specialist B2B brand: Actiplay. Listed on the stock exchange since 2011, ConcoursMania Group (GCM) is Europe’s leading developer of marketing games, with an established presence in various sectors including media,…
Tired of painting your body to be the ultimate fan? Show your true colors online with the announcement of the NFL’s very first fan rewards program. Going to the homepage will immediately net you 2 points that are redeemable for actual NFL merchandise, including NFL apparel, discount codes, and even a chance to win tickets…
The Detroit-based startup, ePrize, has announced the release of their Sales Contest Builder application for Salesforce. Available through Salesforce AppExchange, the incentive system is already in use by heavy hitters such as Comcast, Federal Signal and even the Detroit Pistons. The Sales Contest Builder works in a simple feedback loop: goals are created for any…
Last week, 43 awesome people came and attended our 2nd gsummitX in NYC with great enthusiasm! There was so much excitement, one particular person came an entire hour early. Not entirely a big deal because, since we at GCo love you all so much, we provided the delicious taste of Sam Adams, Hoegaarden, Land Shark…
The Nike Fuelband Review Conclusion After one month with the Fuelband, I have achieved the following: earned 81,403 Fuel, walked 292,717 steps, burned 31,833 calories, traveled 143.22 miles. The whole month so far has been pretty interesting since I’ve incorporated the Fuelband into my lifestyle. I’ve used this little device as both the laziest person in the world and a…
The following is an Op-Ed by Michael Bertrand, Project Manager and Marketing Associate at TemboSocial This year gamification will have 20% of Global 2000 organizations playing, and by 2014 this number is expected to rise to 70%. Enterprise gamification takes elements from computer gaming and integrates them into your business to encourage a desired behavior, such…
This week in the GBase, we have three new examples for health and wellness gamification applications: Zombies, Run! – an immersive running game that has players running away from zombies to collect supplies and build up their virtual base Keas – an employee wellness application that places an emphasis on points, badges, and teamwork SlimKicker – is a gamified…
Want to see Neil Young, The Foo Fighters, and The Black Keys for free at NYC’s Central Park? All you have to do it earn a few points and badges by fighting against poverty! This year’s Global Festival Concert will be taking place on September 29th to help the Global Poverty Project. The date coincides with a U.N….
In addition to ClassDojo’s recent VC success this week, Lumosity has just raised $31.5M in series D funding for their cognitive exercise games. The round was led by Discovery Communications and a number of existing investors to bring Lumosity’s total funding up to about $70M. Lumosity’s cognitive exercise games were created to combat declining neurological functions…
Want to be the first US or Canadian city to have Starbucks’ pumpkin spice latte? From August 21 – August 24, Starbucks will be having a competition to reward a city first access to their pumpkin spice latte but only if they can earn enough points and beat out the rest of the cities. Fans of Starbucks’ Facebook…
Image by gibsonsgolfer When managers want good performance from their employees, the current tactic is to offer a reward to the best performers. This is the basis for much of the way people use rewards to drive behavior but what if you offered the reward upfront instead? One new study from the University of Chicago…
Last week, United launched the MileagePlus Digital Media Store so that all their 70 million members could have more options to spend their miles on. Krishnan Sarananthan, managing director of Mileageplus and GSummit keynote, stated that customers were wanting to redeem their miles for something other than another flight. He touted: “Some of our members are…
This week in the GBase, we have three new examples added for Finance, Consumer Applications, and Productivity: Blast Rate – is a fun way to organize and rate images from Flickr Misys Mobile – is a mobile banking feature from Misys that encourages frugal spending with social elements, points, achievements, and leaderboards. Users can even earn…
At the last GSummit, Samantha Skey spoke about the Millenial Mom and the Power of Collaborative Consumption. The modern parent is as crafty as ever and in the realm of gamification, they are no exception! We’re going to begin a new segment called GParents featuring parents and their systems of gamification they have developed for their…
Oxford University Press has announced a partnership with game developer SecretBuilders to promote the publisher’s “50 Great Reads Before 15” initiative. The partnership will produce a series of web and mobile games meant to transform classics like Alice in Wonderland and Macbeth into interactive learning experiences for kids and teens under 15. Laura Pearson, General Manager of Oxford’s American…
